Southland Veterinary Hospital
In Lexington Kentucky, Southland Veterinary Hospital has been helping the animals of the Bluegrass State for over 50 years. We wanted to build a site that matched that legacy.
The goal of the project was to create a site that would be easy to maintain and also hold up to a passive content strategy. It also needed to look like a professional, medical facility, without feeling too stark or clinical. Where possible, we used photos from the staff. That made the whole design feel more authentic than if we had completely leaned on stock photography.